An athlete seeks a coach for the trained and unbiased feedback a coach will provide based on his observations of the athlete in action. An athletic coach will push the athlete through a series of exercises to reach her potential. An athletic coach will teach techniques and strategies and condition the athlete for endurance, strength and agility, helping her reach what seems unattainable.

Folks who seek the support of a Life Coach are also seeking the trained and unbiased feedback to support them in maximizing their capacity in life. Coaching clients are typically trying to break free from something in their life that is causing dissatisfaction or discomfort. A client may be faced with a specific dilemma, question, problem or opportunity. He may seek clarity in order to make a choice. Or she may be unhappy with mediocre results. Another might seek a coach's support in identifying her own strengths, talents and values and how best to use them. Someone else may work with a coach to increase a feeling of balance or purpose. A different client may feel that happiness, achievement and fulfillment are always just out of reach. Another might be trying to build more satisfying relationship with family, friends, co-workers, herself or a spiritual being. There are many reasons to seek the partnership of a Coach.